Adidas: The Feud That Launched Two EmpiresA bitter sibling rivalry created two iconic brands.
From the show
Iconic Names ExplainedThe name 'Adidas' isn't an acronym, but a portmanteau of its founder's name: Adolf 'Adi' Dassler. The brand was born from a family feud that split the Dassler Brothers Shoe Factory. While Adi created Adidas, his brother Rudolf went on to found a rival company: Puma. This sibling rivalry fueled one of the most enduring brand competitions in history.
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