Affective Conditioning: Borrowing Your EmotionsWhy you love some brands without really knowing them.

From the show

Behavior Manipulation

That warm feeling you get from certain ads isn't an accident. Advertisers often pair their products with things you already love, like puppies or beautiful scenery. Over time, your positive feelings transfer from those things to the brand itself. This process, called affective conditioning, influences your choices without you realizing it. The next time you feel good about a product, ask yourself: is it the product you like, or just what it's being shown with?