Influence Behavior using AltercastingPeople tend to live up to the labels you give them.

From the show

Persuasion Beyond Power

Altercasting is a persuasion technique that guides behavior by appealing to a person's desire for social consistency. By projecting a positive role onto someone, you create an expectation they feel compelled to meet. For example, framing someone as "fair-minded" or "generous" encourages them to act in line with that identity. This method leverages our natural inclination to live up to a positive self-image. It's an ethical way to shape outcomes by reinforcing the best traits in others.