Amazon: A Name Built for Endless GrowthHow a misheard word led to a strategic rebrand.

From the show

Iconic Names Explained

Amazon's name wasn't a random choice; it was a calculated business decision. Founder Jeff Bezos abandoned the original name, 'Cadabra,' after it was misheard as 'cadaver.' He then picked 'Amazon' from a dictionary to signal massive scale and, just as importantly, to appear at the top of early, alphabetized web directories. This foresight allowed the company to expand far beyond books into the global giant it is today.