The Availability Heuristic: Bad DecisionsWhy your brain's shortcuts can lead you astray.

Our minds often judge an event's likelihood based on how easily we recall it, not how often it occurs. This mental shortcut, the availability heuristic, can distort our perception of risk and lead to poor ethical choices. A manager might focus on a rare, vivid scandal over a common but less memorable issue. We must question if our gut feelings are based on facts or just unforgettable stories.

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