Gaining Compliance Using the Because HeuristicTriggering automatic agreement in small requests

From the show

Persuasion Beyond Power

Influence peers without authority by leveraging the psychology of automatic compliance. Ellen Langer’s xerox study reveals that providing a justification—any justification—satisfies the brain's need for structure. Learn how appending a simple conjunction to your requests can validate the recipient’s need for rationale and significantly increase your success rate in daily interactions.