Bluetooth: The Viking OriginsHow a 10th-century king named modern tech

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Iconic Names Explained

A casual reading choice led an Intel engineer to name a global wireless standard after a 10th-century Scandinavian king. Jim Kardach proposed the moniker as a placeholder, likening the technology's unification of PC and cellular industries to King Harald's unification of tribes. The name became permanent when trademark issues blocked other options, linking everyday devices to ancient history.