Canola: The linguistic pivot that saved a cropA brilliant name change rescued an unmarketable cooking oil

From the show

Iconic Names Explained

Explore the fascinating agricultural history behind one of the most common ingredients in modern pantries. In 1978, the industry faced a massive problem when trying to sell an edible plant cursed with a horrific, unmarketable name: rapeseed. Marketers invented a completely new word to erase the plant's industrial baggage. A simple combination of letters bypassed collective disgust and quietly placed a once-shunned ingredient into kitchens worldwide.