The Customer Is Always RightA sales tactic designed to build trust, not truth

From the show

Famous Quotes

Harry Gordon Selfridge popularized this maxim in 1909 to move retail away from the harsh standard of "buyer beware." It served as a mandate for staff to treat complaints as valid to build consumer confidence, rather than a philosophical claim of infallibility. The rule was intended to encourage sales by making patrons feel safe, not to justify entitlement or abuse.