Why do bad deals make us spend more?How a useless option manipulates your buying decisions

From the show

The Logic Glitch

A magazine subscription page offered a print-only option that cost the exact same as the print-plus-digital bundle, appearing to be a mistake. Behavioral economist Dan Ariely proved it was actually a calculated trap known as the Decoy Effect. This story reveals how our brains struggle to judge absolute value, relying instead on easy comparisons that trick us into upselling ourselves.