Durex: The Promise Is in the NameHow three words built a global empire of trust.

From the show

Iconic Names Explained

The name Durex isn't just catchy; it's a strategic portmanteau of 'Durability, Reliability, Excellence.' This deliberate choice in 1929 was the foundation of the brand's identity, embedding a promise of quality and safety directly into its name. By linking its product to these core values, the London Rubber Company built a reputation that helped it dominate the global market, proving that a name can be one of the most powerful marketing tools.