Frisbee: The Toy Named After a Pie CompanyHow college kids accidentally created a legendary brand.

A brand's most iconic name can come directly from the people who use it. Before it was a world-famous toy, the flying disc was marketed as the "Pluto Platter" to cash in on the UFO craze. But the manufacturer, Wham-O, noticed that college students already had a name for it. This is the story of how a student tradition involving empty pie tins gave the Frisbee its name and helped launch it into a global phenomenon.

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