Build Influence with Strategic CompetenceHow excelling at one thing makes people listen to you.

From the show

Persuasion Beyond Power

Leverage a cognitive bias to ethically build your professional reputation. By consistently demonstrating excellence in a specific, visible part of your work, you can create a 'halo' of perceived competence. This positive impression can extend to other areas, making your team more receptive to your ideas and suggestions, even when you lack formal authority. It’s a subtle but powerful way to cultivate trust and credibility just by being exceptionally reliable in your core role.