The Rebrand: Gut Instincts Over ExperienceRejecting established logic to capture the luxury market

From the show

Trump's Untold Playbook

Trusting your own vision can sometimes outweigh decades of industry experience. In the 1980s, a novice Donald Trump partnered with gaming giant Harrah’s but quickly turned against their mass-market image. He forced the board to remove the established name from the marquee, betting that luxury perception mattered more than their operational track record.