Heroin: The Trademark for Heroic FeelingsHow a corporate label masked severe addiction risks

From the show

Iconic Names Explained

The origin of the word Heroin reveals the frightening power of pharmaceutical branding to shape public perception. Bayer originally marketed this potent drug as a safe cough suppressant, naming it after the "heroic" feeling it induced in test subjects. This case illustrates how commercial labels can effectively obscure serious health risks.