The IKEA Effect: The Price of Your Own LaborWhy you overvalue things you help create.
From the show
Behavior ManipulationDiscover the cognitive bias that makes you place a disproportionately high value on products you partially assemble yourself. The effort you invest in creating something enhances your feeling of ownership, leading to a greater appreciation for it. From self-assembled furniture to a customized social media profile, we often value things not for their objective quality, but because of the work we put into them.
0:00
2:55