Get Your Idea Accepted Using RepetitionHow our brains mistake the familiar for the factual.

From the show

Persuasion Beyond Power

Make your best ideas more persuasive without being pushy. This episode explores the Illusory Truth Effect, a cognitive bias where we start to believe things we hear repeatedly. Learn how to ethically leverage this principle of familiarity to help a skeptical team see the value in a new, beneficial concept. It’s a subtle but powerful tool for gaining consensus and driving change from any position.