Kleenex: From WWI Gas Masks to a Household NameHow consumers taught a brand its true purpose.
From the show
Iconic Names ExplainedDiscover the surprising origin of one of the world's most recognized brands. Initially sold as a makeup remover, Kleenex found its massive success only after the company listened to unexpected customer feedback. This pivot not only saved the product but made it a category-defining icon, proving the power of paying attention to your users.
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