LEGO: How its name predicted its futureThe happy accident behind a beloved brand.

Discover the incredible origin of the name 'LEGO'. In 1934, founder Ole Kirk Christiansen created the name from the Danish phrase for "play well." Years later, he learned a remarkable coincidence: 'lego' in Latin means "I put together." This story reveals how the company's name was a promise of quality play long before the iconic brick, and how destiny seemed to have a hand in perfectly describing the product that would define its future.

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