LEGO: How its name predicted its futureThe happy accident behind a beloved brand.
From the show
Iconic Names ExplainedDiscover the incredible origin of the name 'LEGO'. In 1934, founder Ole Kirk Christiansen created the name from the Danish phrase for "play well." Years later, he learned a remarkable coincidence: 'lego' in Latin means "I put together." This story reveals how the company's name was a promise of quality play long before the iconic brick, and how destiny seemed to have a hand in perfectly describing the product that would define its future.
0:00
3:38