Influence Your Team Using Loss AversionWhy we fear losing more than we value winning.

From the show

Persuasion Beyond Power

Framing a proposal around preventing a potential loss is more persuasive than highlighting a positive gain. This is due to loss aversion, our natural tendency to be more motivated by avoiding a negative outcome than by acquiring an equivalent positive one. Learn how to use this principle to influence your team's decisions, even without formal authority, by shifting your focus from benefits to the risks of inaction.