The Concrete Slab: A Brutal BargainChanging the context to control the deal outcome
From the show
Trump's Untold PlaybookTrue negotiation is about altering reality, not just numbers. When the Post Foundation refused to sell Mar-a-Lago, Donald Trump bought the beachfront in front of it and planned a view-blocking wall. Facing the loss of their primary asset, the owners capitulated. This case study demonstrates how shifting the leverage point can secure a victory when money alone cannot.
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