Nike: The Name That Was Almost RejectedHow a dream inspired one of the world's top brands.

From the show

Iconic Names Explained

Discover the surprising origin of Nike's iconic name. What started as Blue Ribbon Sports was rebranded in a rush, based on a name that came to one employee in a dream. Co-founder Phil Knight wasn't a fan at first, but the last-minute choice, inspired by the Greek goddess of victory, would come to define the company's entire ethos.