The Waffle Iron: The Kitchen Hack That Built NikeHow a ruined appliance launched a footwear empire
From the show
The Secret Life of ObjectsGreat innovation can strike at the breakfast table. Track coach Bill Bowerman poured urethane into his wife's waffle iron to create a lightweight grip for runners, destroying the appliance in the process. This messy experiment birthed the famous Moon Shoe and laid the foundation for a global sports giant.
0:00
4:06