The Decoy Effect: How a Trick Makes You Buy MoreWhy you always choose the large popcorn at the movies.

Learn how sellers use a third, less attractive option to nudge you toward a specific purchase. This cognitive bias makes you focus on relative value rather than what you actually need. By understanding this psychological trick, you can start making more conscious decisions and avoid being upsold on things you didn't originally want. It's time to see past the menu's design and focus on your own preferences.

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