My Brain Is a Lying Pattern-Matching MachineWhy you're suddenly seeing that one thing everywhere.

From the show

Oh, god... really?

Discover the cognitive bias that makes you notice something everywhere once you learn about it. The frequency illusion isn't a sign of increased popularity; it's a two-part mental trick involving selective attention and confirmation bias. This reveals how our brains actively filter our perception of reality, rather than passively recording it.