The Great 'Moist' DivideWhy certain words make some people cringe.

From the show

Love It or Hate It

Discover the science behind word aversion, the intense dislike for specific words. For about 20% of people, hearing the word 'moist' triggers a visceral reaction, not due to its sound, but because of its association with unpleasant bodily functions. This phenomenon reveals how disgust can attach itself to language, turning a perfectly ordinary word into a social taboo for a significant portion of the population.