Loss Aversion: The Fear of Falling BehindWhy we take bigger risks to avoid a loss than to win.

From the show

Psychology of Moral Failure

Discover why the pain of losing is twice as powerful as the pleasure of gaining. This cognitive bias explains why we're more likely to act unethically to prevent a loss—even a small one—than we would to secure an equivalent reward. Understanding this quirk of human psychology can help you recognize when a situation's framing might be pushing you toward a poor decision.