The Taj Mahal Deal: How to Win by LosingGiving up the company to secure the real prize

Strategic surrender can be the ultimate power move in high-stakes negotiations. In 1988, Donald Trump battled Merv Griffin for Resorts International but engineered a split to avoid a ruinous bidding war. He allowed Griffin to acquire the aging company while securing the unfinished Taj Mahal and a cash payout. This case study illustrates how smart negotiators identify the specific assets that matter and let opponents claim the heavy lifting.

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