Win Over Skeptics by Planting an IdeaYour words gain influence after people forget they're yours.

From the show

Persuasion Beyond Power

A strong argument can gain influence over time, even if it's initially dismissed. This is the sleeper effect: a psychological phenomenon where our memory of a message outlasts our memory of its source. We may discount an idea from a low-credibility source, but as we forget who said it, the message stands on its own. This dissociation allows the argument to be re-evaluated on its merits, increasing its persuasive power. You can plant a seed of an idea that grows and wins people over, regardless of your initial authority.