The Sleeper Effect: Why Lies StickYour brain forgets the source, but not the story.

From the show

Behavior Manipulation

A persuasive message from an unreliable source can become more convincing over time. Initially, you might dismiss a claim due to its dubious origin. But as time passes, your memory of the source fades faster than the message itself. This dissociation allows the information to gain influence, leading to a delayed shift in your attitude. This is a common tactic in political ads and marketing, where a rumor you first rejected can later feel true.