Sony: A Name Invented for the WorldHow a new word created an international powerhouse.
From the show
Iconic Names ExplainedA name can be a company's most powerful strategic tool. Sony's founders knew this when they abandoned their original name, Tokyo Tsushin Kogyo, which was hard for Westerners to pronounce. They invented a new word by combining the Latin 'sonus' (sound) and 'sonny boy,' creating a brand that was easy to say, free of historical baggage, and ready for the global stage.
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