Why does my brain double down on bad choices?The mental trap that keeps you stuck in failing projects.

From the show

Oh, god... really?

Understanding loss aversion reveals exactly why we struggle to walk away from doomed endeavors. Humans possess a deeply ingrained cognitive bias that irrationally factors past investments into future decisions. Rather than cutting ties and moving forward, we compound our mistakes simply to avoid admitting we wasted time or resources. Recognizing this psychological mechanism is the first step to making rational choices and finally leaving that awful movie theater.