Salmon Sushi: How Norway Sold a Fish to JapanA nation's culinary tradition was changed by a surplus.

From the show

Food History Unpacked

The salmon sushi on your plate has a history you would never expect. In the 1980s, Norway faced a surplus of farmed Atlantic salmon. Through a clever marketing initiative called 'Project Japan', the Norwegians convinced a skeptical Japanese public that their fish, once considered unfit for raw consumption, was perfect for sushi. This campaign didn't just sell fish; it reshaped a culinary tradition and created a global phenomenon.