The Tour de Trump: When Ego Is the Finish LineA legal threat against a tiny parody reveals everything.

From the show

Trump's Untold Playbook

Donald Trump’s approach to branding is a case study in the fusion of business and personal ego. In 1989, he sponsored a major cycling race to rival the Tour de France, despite knowing little about the sport. His strategy was revealed not on the course, but when he took legal action against a small, satirical event called the 'Tour de Rump.' This reaction shows how he views his name not just as a brand, but as a territory to be defended at all costs, where any challenge is a personal threat.