Why Is Your Hoodie Now High Fashion?How an everyday outfit became a luxury status symbol.
From the show
Style and StatusThe tracksuit's journey reveals how fashion is made. Once functional sportswear, it was adopted by subcultures like hip-hop and grime, becoming a symbol of working-class identity and rebellion. This association led to its rejection by the mainstream, linked to stereotypes like the 'chav'. But this only fueled its authenticity, leading to its eventual re-appropriation by high fashion. The same item once banned from clubs now sells for thousands, showing who really decides what's cool.
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