The Trump Shuttle: A Calculated RiskHe attacked his rival's safety, then his own plane failed.

From the show

Trump's Untold Playbook

In 1989, Donald Trump launched his own airline by breaking an unwritten rule: never talk about your competitors' safety. The aggressive marketing tactic was a high-stakes gamble meant to poach customers from industry giant Pan Am. This story explores a classic Trumpian approach to business, where brand and bravado are deployed to disrupt an entire industry. But his high-risk strategy faced an immediate test when one of his own aircraft experienced a near-disaster, creating a PR crisis of his own making.