The $11M Bid: Buying the SpotlightWhen overpaying is the smartest investment

From the show

Trump's Untold Playbook

Strategic overspending can yield returns far greater than cutting costs. Experts called the record-breaking fee for the Tyson-Spinks fight irrational, but the deal was never about ticket sales. By treating the expense as a marketing campaign, the event drove unprecedented traffic to the casino and cemented a promoter's legacy.