Velcro: A Walk in the Woods Changed EverythingHow a clever name made a new invention stick.

From the show

Iconic Names Explained

The story behind one of the world's most famous brand names is simpler than you think. It started with a Swiss inventor, his dog, and a walk through the Alps. The name 'Velcro' is a straightforward portmanteau of two French words that literally describe how the fastener works. This simple, descriptive approach was key to demystifying a novel technology, making it instantly understandable to everyone and helping it spread across the globe.