Viagra: The Making of a Power WordHow a clever name turned a medical issue into confidence.

From the show

Iconic Names Explained

The name 'Viagra' was a marketing masterstroke that redefined a sensitive health issue. Pfizer deliberately chose a name that evoked power and vitality, not medicine. The name is thought to blend 'vigor' and 'Niagara Falls' or stem from the Sanskrit word for tiger. This non-clinical branding was key to its success, turning a private condition into a conversation about strength and making 'Viagra' a household word for potency.