Why did making it harder sell more?The counterintuitive psychology of labor and value

From the show

The Logic Glitch

In the 1950s, General Mills released a cake mix that was too perfect; it required only water, and consumers hated it. Sales only recovered when the company removed the powdered eggs, forcing bakers to do more work. This story reveals how our brains require a certain amount of struggle to feel a sense of ownership and pride in the final result.