Wi-Fi: The Meaningless Name That StuckHow a technical standard got a friendly face

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Iconic Names Explained

Branding experts invented a meaningless term to make complex technology feel approachable. The industry adopted the name Wi-Fi to replace the clumsy IEEE 802.11b standard, allowing consumers to embrace wireless internet without understanding the engineering. While many assume it stands for Wireless Fidelity, the catchy rhyme was simply designed to sound familiar and welcoming.