Wollman Rink: Trump's Masterclass in SpectacleHow a public failure became a branding triumph.

From the show

Trump's Untold Playbook

This is the story of how Donald Trump transformed a stalled construction project into a powerful PR machine. In 1986, after New York City failed for six years to renovate Wollman Rink, Trump stepped in. He completed the job in four months and under budget, all while keeping the media's cameras rolling. By turning a public works project into a public spectacle, he crafted an image of himself as a decisive leader who gets things done. It's a masterclass in using the media to build a personal brand on the rubble of government failure.