Xerox: How 'Dry Writing' Became a VerbIts name was a sales pitch so good it became a liability.

From the show

Iconic Names Explained

The name Xerox comes from the Greek for 'dry writing,' a clever way to advertise its revolutionary alternative to messy, wet-copying methods. The Haloid Company's bet on this name paid off so well that 'to xerox' became synonymous with 'to copy.' This wild success created an unexpected problem: the company had to legally fight to stop its brand from becoming a generic term.