Did Xerox Invent Its Own Downfall?A copier company created the modern computer.

From the show

The Logic Glitch

A company's identity can be its biggest liability. In the 1970s, Xerox PARC invented the technologies that define modern computing. But executives, seeing themselves only as a copier business, failed to capitalize on their own groundbreaking work. This monumental blind spot allowed Apple to adopt these innovations and change the world. The story of Xerox is a powerful warning about how our own assumptions can be the biggest obstacle to our greatest breakthroughs.